The business value of gamification: Pathways to customer retention
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
Konstantinos Trantopoulos is an Advisor and Fellow at IMD. He collaborates with senior executives across global markets to shape strategies and guide investments that drive growth and profitability. His current focus is on how companies can leverage AI to create and capture value. His insights have been featured in leading outlets such as Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Το Βήμα, and Forbes. Konstantinos is also the co-author of Twin Transformation, available on Amazon.
December 18, 2024 • by Konstantinos Trantopoulos , M. Dalbert Ma, Vasilis Vassalos, Michael G. Jacobides in Brain Circuits • 3 min read
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
December 18, 2024 • by Konstantinos Trantopoulos , Michael R. Wade in Artificial Intelligence • 10 min read
Breakthroughs in agentic AI, open-source development, and closer collaboration between AI companies and the defense sector have significantly raised the AI risk profile. These developments have compelled us to advance the AI...
April 8, 2024 • by Konstantinos Trantopoulos in Audio articles • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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