Konstantinos Trantopoulos is an Advisor and Research Fellow at IMD. He specializes in strategy, AI and digital transformation, and organizational performance, advising executives, boards, and investors across Europe, the US, and the Middle East. His research and thought leadership has appeared in Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Industry and Innovation, Το Βήμα, and Forbes. He is co-author of Twin Transformation, available on Amazon.
Gamification projects can result in very different outcomes, depending on which features are included – and which are left out. Here are five tips for success and two mistakes to avoid....
Well-designed games can bring in new users, who may eventually become customers. This can lead directly to new revenue streams or boost interest and brand equity by association. In the second of...
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