Trust and transparency: Building a media brand for the TikTok generation
Hugo Travers built a 20M-strong news audience by prioritizing accessibility, trust, and transparency, offering leadership lessons for the digital age....
Author
Didier Bonnet
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.
Latest publications
Share
AI’s rise from winters to workplaces
November 17, 2025 • by Didier Bonnet in I by IMD Podcasts • 2 min read • 
Podcast available
AI has leapt from obscurity to ubiquity, reshaping work and society. But its flaws run deep, forcing leaders to balance its promise with its dangerous limitations. ...