Amy Bonsall is the founder of Light Actions by Collective, a business that develops leadership capability at scale within organizations. The Light Actions system uses the creative process to help leaders move smartly and confidently through ambiguity. Bonsall previously built and led the Venture Design practice at IDEO, launching new businesses with companies like Google and John Deere, and later joined Old Navy’s executive team, where she co-led the reinvention of the Plus business. She holds an MBA from IMD. Find her on Instagram at @ambiguityhacks.
2025 could be summed up as “OMG, did that really happen, too?” As the new year begins, it’s tempting to focus on battening down the hatches and mitigating the uncertainties. Instead, says...
Steps that are too big can paralyze us. Sometimes we avoid taking action because decisions feel too uncertain or too risky and we choke or “freeze”, making action impossible. In the second...
At the core of today’s frequent disruptions is ambiguity: situations where the available information is incomplete, contradictory, or constantly shifting, and clear answers are impossible. In the first of a two-part series, Amy Bonsall...
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