A marketing playbook for sustainable productsÂ
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...
Apply Intelligence of the Heart to hard decisions
Explore how Intelligence of the Heart guides hard decisions with compassion, wisdom, and ethical responsibility for thoughtful leadership....
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Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 
The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...
AI-as-a-Service: be prepared for the next waveÂ
April 15, 2024 • by Annabelle Gawer in Strategy • 8 min read
AI-as-a-Service will impact executives and their strategic decisions. It’s crucial to assess the benefits and repercussions it will bring....
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When it comes to AI, you must build consumer trustÂ
April 2, 2024 • by Öykü Işık in Strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
- Audio available
Putting AI at the heart of IMD’s operating systemÂ
April 1, 2024 • by Sarah E. Toms in Strategy • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy....
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