Brain Circuits

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Do you know how to attract the best Gen Z talent?

25 April 2025 • by Lars Häggström in Brain Circuits • 3 min read

Gen Z is often drawn to the dynamic nature of purpose-filled startups in career terms. Test your knowledge of the cohort here – and read on to see how established companies can...

There are 4 types of responsible leader. Which one are you?

24 April 2025 • by Nicola Pless , Thomas Maak in Brain Circuits • 3 min read

Every leadership approach has its pros and cons. Recognizing your style and knowing how to blend different approaches – and avoid the traps – will improve your ability to respond to challenges...

So, you think you’re ready for retirement?

23 April 2025 • by Michael D. Watkins in Brain Circuits • 4 min read

Most senior leaders struggle with the decision to step down, often holding on long after their optimal departure date. Take this quiz to find out if you’re really ready – and read...

Are you addressing diversity bias in GenAI?

17 April 2025 • by Alexander Fleischmann in Brain Circuits • 2 min read

A recent survey by IMD, Microsoft, and Ringier reveals that just 35% of organizations have strategies to address diversity bias in GenAI. Alexander Fleischmann identifies the risks and suggests ways to mitigate...

Mine the gap: How to exploit the differences between generations productively

16 April 2025 • by Katharina Lange in Brain Circuits • 4 min read

Understanding differences between demographic cohorts is crucial to being an effective leader. But do you know what they are? Take this short quiz to test your knowledge, and read on for tips...

Quiz: What are the pitfalls of marketing to women?

15 April 2025 • by Jenny Darroch in Brain Circuits • 4 min read

Women make more than 80% of purchasing decisions, but most brands struggle to reach, engage, and convert female customers. Do this short quiz to test your knowledge of marketing to women, and...

Do you know how to lead when no one is right? Decision-making in the gray zone

14 April 2025 • by Jennifer Jordan in Brain Circuits • 2 min read

Resolving ethical issues in business often involves a trade-off between conflicting values, which means finding solutions that are right for some but wrong for others. Jennifer Jordan has some simple advice on...

Tell-tale signs of leader anxiety and what to do about it 

11 April 2025 • by Alyson Meister, Morra Aarons-Mele in Brain Circuits • 4 min read

When harnessed well, anxiety can be a powerful force, sharpening focus and fuelling high performance. That’s why many driven leaders experience it. But when it starts to interfere with your well-being, relationships,...

Can your organization cultivate expertise in an age of obsolescence?

10 April 2025 • by Sarena Lin , Tania Lennon in Brain Circuits • 2 min read

Expertise and skills are becoming redundant faster than ever. But why is expertise needed in the AI age? Test your understanding and see our tips on developing cutting-edge expertise as the lifecycle of skills shrinks....

Are you unlocking deep tech’s potential? A guide for corporates

9 April 2025 • by Tomoko Yokoi in Brain Circuits • 2 min read

Deep tech is often described as a “first-of-a-kind” innovation built on cutting-edge research, such as new materials, synthetic biology, fusion energy, and quantum computing. Unlike consumer products or digital offerings, deep tech...

What’s going to happen to your family dynamics when you retire?