new products from your old knowledge

Do you know how to create new products from your old knowledge?

September 3, 2026 • by Alfredo De Massis in Brain Circuits • 3 min read

Alfredo De Massis shows how to tap into existing ideas and knowledge to innovate and stay competitive....

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Everything you need to know about nonmarket strategy, part 1: Why do you need it?  

September 25, 2025 • by Michael Yaziji in Strategy (Brain Circuits) • 4 min read

Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process. In the first of a two-part series, Michael Yaziji explains why nonmarket strategy is a...

The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit Joshi, Michael R. Wade, Jingqi Liu in Strategy (Brain Circuits) • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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