Everything you need to know about nonmarket strategy part 2: six key stepsÂ
Following on from the ‘why’ of nonmarket strategy, Michael Yaziji sets out a practical framework to get started, with industry examples. ...
Strategy (Brain Circuits)
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....
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Everything you need to know about nonmarket strategy, part 1: Why do you need it? Â
Forward-thinking leaders proactively shape their external environment, turn uncertainty into certainty, and create substantial value in the process. In the first of a two-part series, Michael Yaziji explains why nonmarket strategy is a...
The 4 strategic personas of GenAI – which one are you?Â
Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...
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How can AI enable your business strategy?
Artificial intelligence is perhaps the most far-reaching technology ever created. Google’s AI business strategist Gopi Kallayil recommends asking yourself three key questions regarding your business strategy and identifies three AI capabilities you...
Only connect: How to keep disparate workforce elements happy and motivated Â
Today’s workforce often includes a mix of permanent employees, freelancers, and outside contractors – but even organizations with mostly external workforces or highly autonomous workforces need proximity to succeed over the long...
Management myth-busters: the innovation hero
Companies often fall into the trap of equating a cool-looking innovation lab with value-creating innovation output, investing in trendy office spaces, speaking in buzzwords, and hiring charismatic innovation leaders. However, these surface-level...
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