
Stop developing an obsolete AI strategy part 2: Enterprise risk
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Stefan Michel Published September 11, 2025 in Brain Circuits • 3 min read
Listening and observing are skills that we don’t always consciously nurture. Think of it like this: every moment you speak is a moment when you’re not learning. Apply this to your own life. In meetings, for instance, prioritize listening and observing, and focus on receiving new information that you can process afterward.
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Switching perspective helps you reframe things. The more purposeful you are about it, the better you get. Stop during a discussion or disagreement, for example, and summarize the point of view of the other person. Repeat what they have said, articulate their position, and ask if this is what they are actually telling you.
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We all have our biases – we all subconsciously process information in ways that align with what we already know – and we don’t automatically seek out views that differ from our own. Reframing happens more easily when you stop, challenge your preconceptions, and purposefully open your mind to diverse points of view.
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It’s human nature to look for causal relations, connecting the more obvious dots that lead to certain outcomes – but things often happen due to a confluence of immediate and indirect events. To reframe contexts and situations, purposefully think about the indirect effects of your actions or decisions. Was this really the result of that? If I do this, will it have the outcome I want, or might there be unintended consequences?
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Perhaps the biggest driver of reframing is curiosity. Stop to make sense of everything, ask questions, ensure you’ve seen the full picture, and fill in any blanks in your knowledge or understanding. Never be satisfied with face value. Ask yourself over and over: Have I got this right? Have I understood? What might I be missing?
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Habitually challenging your perceptions, thinking, assumptions, and understanding will unlock new and potentially innovative ways of seeing the world and the problems and situations you navigate. Being able to reframe in this way will lead to more agency and creativity in your reasoning and problem-solving, and unlock breakthrough ideas in your personal and professional life.

Professor of Management, Dean of Faculty and Research
Professor Stefan Michel‘s primary research interests are AI’s impact on strategy, pricing, and customer-centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case study authors worldwide by The Case Centre. He is currently Dean of Faculty and Research at IMD. He co-directs the Breakthrough Forum for Senior Executives and is also Program Director for two IMD programs: the 10-day Breakthrough Program for Senior Executives (BPSE), guiding leaders in defining their next breakthrough; and Strategic Thinking, an 8-week online program with 1-1 coaching, helping professionals become better strategists while working on a concrete strategic initiative for their organizations.

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