Are you embracing your inner founder?
HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world....
by Corinne Post Published March 8, 2022 in Brain Circuits • 2 min read
It’s critical to have female representation at every level of your company, but many organizations think they’ve done their job once they’ve appointed a woman or two at the top. Ask yourself these questions to test whether you have created an environment for female leaders to thrive.
Have you put in efforts to avoid tokenism?
When people see the addition of women to an executive team as having been done to “check a box” they are likely to see the newcomers as less legitimate and are therefore likely to disregard their contributions. Explicitly linking your effort to diversify your top ranks with your firm’s strategic imperatives is one way to avoid these dynamics.
What have you put in place to ensure she can quickly integrate into your executive team?
Newcomers learn how the firm and top management team works from those already on the team; this learning tends to occur more quickly among people who know each other already or can relate more easily – both of which may be less likely for new women appointees. It’s important to put things in place so newcomers can quickly understand and connect with the firm and other managers.
Who on your top management team has experience working with women in the C-suite?
These people can help the executive team develop productive and inclusive dynamics because they have experience with and have developed some aptitude for reconciling divergent values, especially values female executives are likely to bring to the top team.
How will you ensure that your team thoroughly engages with the ideas women bring to the C-suite?
You’ve hired someone for their unique perspective, competence, and knowledge. When they bring new or different ideas to the table, how they connect with what the firm is doing may not be immediately understood, so others may be reluctant to engage with those ideas for fear of being seen as confrontational, exclusionary, or sexist., the management team needs to learn to argue with ideas that may seem “different” and “off” by constructively connecting with novel ideas, for example ensuring time is spent elaborating on those ideas and perspectives so that they are understood, rather than simply dismissed.
Visiting Professor
Corinne Post is Visiting Faculty at IMD, where she directs the Inclusive Leadership Program. Her research addresses questions related to diversity and diversity management, notably on women and boards and in top management teams. It also examines the role of diversity as enabler or impediment to group and organizational performance.
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