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Brain Circuits

Struggling to give feedback? Here’s how to start

Published January 13, 2026 in Brain Circuits • 2 min read

For leaders, giving performance feedback can feel uncomfortable and awkward. Here are the first three prerequisites.

1. Choose the right timing and setting

Giving feedback effectively hinges on choosing your moment and place. Whether it’s a project or an event or some kind of behavioral issue, don’t wait too long – but don’t do it in the heat of the moment, either. Aim to be as objective and dispassionate as possible, and to minimize stress.

As a rule of thumb, the right time is:

  • soon after the event or behavior
  • when all parties are calm
  • when you all have time to dedicate to the conversation
  • when there are few or no distractions

As for the setting, seek to give your feedback:

  • somewhere private where you won’t be disturbed
  • somewhere neutral where the power balance feels less acute
  • face-to-face, if possible
  • somewhere where you can avoid having to multitask.

 

2. Be clear in intent

Giving feedback should never be a power play. Your objective is to help clarify and rectify a situation and lay the ground for growth and improvement. With this in mind:

  • be clear about your intent
  • assume that others have good intent…
  • … but be careful not to demand that they assume it of you
  • keep the focus on the outcome of your intent; not just the intent itself.

 

3. Positive/negative ratio

It’s crucial to balance the positive with the negative. In general, aim to:

  • avoid being overly negative so as not to demotivate your employee
  • avoid being overly positive to maintain balance and ensure your input is complete
  • skew towards interactions that favor growth and enhanced performance

 

Key learnings

Giving feedback is a critical aspect of your leadership. Finding the right time and the place to give it, being upfront and clear about your intention, and keeping things essentially positive will help you get it right.

Authors

Winter Nie

IMD Professor of Leadership and Change Management

Winter Nie’s expertise lies at the intersection of leadership and change management. Her work shows that the role of leadership is not to eliminate but skillfully navigate through these tensions into the future. She works with organizations on change at the individual, team, and organizational levels, looking beyond surface rationality into the unconscious forces below that shape the direction and speed of change.

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