
Stop developing an obsolete AI strategy part 2: Enterprise risk
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Öykü Işık Published March 5, 2025 in Brain Circuits • 3 min read
Larger vendors offer better pricing due to economies of scale and can be attractive due to their expertise. However, over-reliance on one vendor means that any disruption to their service could have a severe impact on the availability of your systems.
Diversification of vendors, while beneficial in reducing risk, must be managed carefully to avoid the complexity and inefficiency of dealing with too many different systems.
As the complexity of your IT systems continues to increase, proper testing before deployment becomes increasingly critical. Instead of blindly implementing updates and patches from your vendors, check whether you can test them before releasing them.
Put robust plans in place to manage crises, including clear communication strategies. In a crisis, it’s crucial to communicate frequently and transparently with your clients. Share what’s happening, the steps you’re taking to resolve the issue, and how you’re supporting your customers/partners. Even if the outage stems from a vendor, you are responsible for your customers’ experience and must avoid appearing helpless or overly dependent on the vendor.
Ensuring system availability is a critical pillar of cybersecurity, and risks to availability do not always come from sources acting with malign intent. Organizations should adopt a holistic approach to cybersecurity, incorporating robust incident-response plans, diversified risk-management strategies, and effective crisis-communication protocols. This will help protect against the multifaceted threats of the digital age and maintain trust with clients and stakeholders

Professor of Digital Strategy and Cybersecurity at IMD
Öykü Işık is Professor of Digital Strategy and Cybersecurity at IMD, where she leads the Cybersecurity Risk and Strategy program and co-directs the Generative AI for Business Sprint. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues.

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