This two-part case series starts with the accidental discovery of an important condiment in Chinese cuisine in 1888. The company, Lee Kum Kee Ltd., was born as a result and over the intervening years grew into a large global enterprise. Case A describes the development of the firm and family from the 1st through 4th generations. Development of a values-based corporate culture, facilitation of entrepreneurship and the ramifications of family/business crises are highlighted.
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications