Hewlett-Packard and digital photography (A): Preparing for the mass market
Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in 1996. Competitive situation with digital photography and definition of customer. Discussion of strategic alternatives in market launch of new products with consequences in partnerships and distribution channels.
1996
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Hewlett-Packard and digital photography (A): Preparing for the mass market
- Hewlett-Packard and digital photography (B): Looking for a "killer application"
- Hewlett-Packard and digital photography (A): Preparing for the mass market
- Hewlett-Packard and digital photography (B): Looking for a "killer application"
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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Building on NTT (A), the case starts with NTT’s CEO having narrowed down strategic growth options with the board to prepare NTT for the future. Past international investments in AT&T Wireless and KPN to tap into foreign markets had resulted in bil...
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NTT Corporation, Japan’s information and communication technologies (ICT) leader since 1953, was the first to commercialize internet usage on mobile phones in the 1990s, which resulted in NTT achieving much success in Japan. However, by the end of...
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Research Information & Knowledge Hub for additional information on IMD publications
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in I by IMD
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in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications