Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in 1996. Competitive situation with digital photography and definition of customer. Discussion of strategic alternatives in market launch of new products with consequences in partnerships and distribution channels.
Hewlett-Packard and digital photography (A): Preparing for the mass market
Summary
Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in ...
Reference
IMD-3-0687
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Hewlett-Packard and digital photography (B): Looking for a "killer application"
Summary
Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market ...
Reference
IMD-3-0689
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications