Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market analysis; emphasis on sociological gathering of “consumer intelligence”.
Hewlett-Packard and digital photography (A): Preparing for the mass market
Summary
Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in ...
Reference
IMD-3-0687
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Hewlett-Packard and digital photography (B): Looking for a "killer application"
Summary
Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market ...
Reference
IMD-3-0689
Copyright
©1997
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications