The making of the iPod
How many geniuses does it take to completely rethink an industry? If the industry is music, the answer is four! Five, if you throw in Steve Jobs. It’s the iPod, of course, that we’re talking about here. In just a very brief period of time, the now nearly ubiquitous iPod has rendered audio CDs virtually obsolete, put “record stores” out of business, reconceived the notion of what “recorded” music is, made the term “disc” jockey meaningless, and essentially blown-up the entire value-chain that brought music to the masses. Not bad for four (or five) guys and a few months of effort! What the iPod also represents is the power of great teams to create big change. This is the story of how that happened.
Review success stories in innovation, teaming and collaboration and discuss what can be learned from such innovator experiences. Explore key issues associated with the effective management of innovation and develop a concept of how to build a reliable innovation culture within an organization.
Apple, Information Technology, Information Services, Consumer Goods, Computers
1985-2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in Harvard Business Review May-June 2024, vol. 102, issue 3
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