One year after Sinopec Group’s acquisition of Addax Petroleum, Zhang Li has been appointed Chief Executive Officer. The post-merger integration has not gone well, with employee productivity significantly lower and employee turnover at a startling rate of 18%. Zhang, along with Marie-Gabrielle Cajoly, corporate head of communications and corporate social responsibility at Addax Petroleum, have identified cultural divisions as a key cause of these troubles. Zhang and Cajoly must design a set initiatives to close the numerous cultural gaps.
Learning Objective
To explore issues involved in managing the post-merger integration process, particularly in the context of an acquisition of a developed country company by a company from an emerging market. Provides an opportunity for students to wrestle with how to approach cultural integration and to ensure the transfer of knowledge.
Keywords
Post-merger Integration, Oil, General Management, Strategy
Settings
China
2009 - 2013
Available Languages
English
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This case study is part of a series
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Dealing with differences: Sinopec's acquisition of Addax Petroleum (A)
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Dealing with differences: Sinopec's acquisition of Addax Petroleum (B)
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Dealing with differences: Sinopec's acquisition of Addax Petroleum (C)