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    Case of the month

    Not so black and white: Grupo Inca’s black alpaca dilemma

    Grupo Inca faced a pivotal decision: capitalize on a rare market opportunity or champion biodiversity conservation. Once abundant, black alpacas are now endangered due to shifting consumer preferences. Fashion innovators, the Inoue brothers, seek to revive this lost fiber through a luxury collection. Should Grupo Inca take the risk, partner for sustainability, or maintain the status quo? The case delves into ethical strategy, innovation, and long-term impact.

    Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff, and Shih-Han Huan
    May 2025
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  • Not so black and white: Grupo Inca’s black alpaca dilemma (B)
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  • Not so black and white: Grupo Inca’s black alpaca dilemma (A)
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    Professor of Operations Management

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    Niccolò Pisani

    Professor of Strategy and International Business

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    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

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    Case news
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    Two IMD cases recognized in the 2024 EFMD Case Writing Competition

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