New IMD playbook 2025
Winning with AI
The business leader’s guide to AI – from strategy to execution
Organizations are racing to invest in AI, with Gartner predicting worldwide GenAI spending could surge to $644 billion in 2025. As investment floodgates open, implementation timelines are shrinking dramatically: two in five organizations are moving from decision to deployment in less than six months, according to IDC.
These high-stakes, high-speed investments demand strategic precision. With AI ROI still uncertain, leaders need proven frameworks to maximize returns while being mindful of the broader impact their decisions will have on their organizations, workers, and the planet.
Drawing on rich research from across the IMD faculty and real-world examples from companies at the forefront of successful AI implementation, this comprehensive playbook equips business leaders to deliver actionable strategies for competitive advantage while managing the associated risks.
GenAI marks a strategic inflection point - yet most leaders aren't ready.
Viewpoints from 10 IMD faculty
Executive checklist: Four questions every leader should ask
1.
Have we built our strategy around the value-data-people framework?
2.
Are we leveraging the best of artificial and human intelligence, together?
3.
Can we strengthen our understanding of how GenAI is transforming our industry and different functions across our organization?
4.
Is our AI strategy secure by design?
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