How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?
In this webinar, Professors Goutam Challagalla and Frédéric Dalsace outline four winning sustainability strategies for brands and propose two key questions executives should ask themselves when considering which one might work best:
- Are the larger sustainability gains in our hands or the hands of our users?
- Will my sustainability strategy deliver larger gains in my playing field or in a new field?