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Technology

Publicis Sapient on AI: A three-step guide to psychological safety

June 8, 2026 • by I by IMD in Technology • 6 min read

While it is normal to be nervous about AI, organizations must create a psychologically safe environment in which their employees can innovate and experiment, says Publicis Sapient’s Kameshwari Rao ...

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Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Technology • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

Why business ecosystems hold the key to resilient decarbonization

November 10, 2025 • by Rob McGreevy, Marco Mueller, Michael R. Wade in Technology • 6 min read

Digital ecosystems are transforming how industries decarbonize. By linking data, AI, and shared infrastructure, companies can cut emissions, boost resilience, and tackle Scope 3 impacts—proving collaboration is key to achieving a low-carbon,...

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