What’s on your mind: the most-read brain circuits of 2025
Our regular series of short articles on the most pressing issues of the moment attracted a good deal of attention this year. Here are the 10 you viewed the most – including...
Technology
The deepfake CEO: Why leadership teams may have a false sense of security
Effective defense against deepfakes depends on how CEOs shape behavior, communication, and decision-making under pressure, says Öykü Işık....
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Zhike Lei & Marcus Schindler on exploration and purpose at Novo Nordisk
December 8, 2025 • by Zhike Lei in Technology • 2 min read • 
Podcast available
IMD’s Zhike Lei talks with Marcus Schindler on driving innovation at Novo Nordisk, balancing delivery and discovery, and preparing R&D teams for AI....
Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand
As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....
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