EverGreen – the futureproofing of Heineken
Niccolò Pisani, IMD Professor of Strategy and International Business, explores Heineken's ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic....
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12 February 2024 • by Tania Lennon in strategic thinking • 8 min read
The theme of strategic thinking – and which factors drive sustained success in very volatile environments – comes up time and again in business leadership. But what exactly is strategic thinking? And...
Continue reading1 February 2023 • by Niccolò Pisani in strategic thinking • 8 min read
Niccolò Pisani, IMD Professor of Strategy and International Business, explores Heineken's ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic....
23 August 2022 • by Goutam Challagalla in strategic thinking • 2 min read
When teams spend time and effort crafting strategy it is easy to lose perspective. Step back and evaluate if you are on the right track....
16 August 2022 • by Cyril Bouquet, Michael R. Wade, Jean-Louis Barsoux in strategic thinking • 2 min read
For business leaders who seek the holy grail of innovation there is good news on the horizon: introducing the ALIEN framework – an innovative way of thinking that can be taught and...
6 April 2022 • by Albrecht Enders, Christopher Barnes, Matthew Walker in strategic thinking • 7 min read
Warning: late nights and early starts will lead to memory loss, illness, recklessness, lack of sociability and failure to spot a good business opportunity....
7 March 2022 • by Stéphane J. G. Girod in strategic thinking • 3 min read
Many companies have lots of good ideas circulating but cannot implement them because of structures and politics....
24 February 2022 • by Stéphane J. G. Girod in strategic thinking • 8 min read
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod ...
24 September 2021 • by John R. Weeks in strategic thinking • 2 min read
Your office design may have a bigger impact on innovation than you think....
25 August 2021 • by Peter Vogel in strategic thinking • 3 min read
Ideas and opportunities are not the same thing. There are some vital steps you must take to turn the former into the latter....
27 July 2021 • by Bettina Büchel in strategic thinking • 4 min read
Strategic planning processes that do not match the pace of technological changes require a different approach....
17 July 2021 • by Louise Muhdi in strategic thinking • 2 min read
This exercise aims to help you move beyond your normal frame of thought and look at things from a number of different perspectives. This can be a critical factor in honing your...
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