Does your strategy stand up to these seven tests?

Strategy is the driving force behind any company’s success, but when you have spent an enormous amount of time crafting and honing your strategy it’s possible to lose perspective. Step back and ask yourself these seven questions to evaluate your strategy.

Do we have a vision or purpose that provides clear direction?

Your organization’s mission, vision, and goals and objectives are the key drivers – do you know exactly what they are? Make your purpose statement as honest and simple as possible, otherwise you risk alienating people.

Do we have the right portfolio of businesses to achieve our purpose and goals?

Critically evaluate whether you need to invest in a more complex, wide-ranging portfolio of businesses to support the company at each step along the way.

Do we have a strong differentiator and competitive advantage?

By riding the wave…