Three ways to take sustainability beyond greenwashing in luxury
Luxury firms can strategize to find that sweet point between growth and a positive social and environmental impact, says Professor Stéphane J.G. Girod ...
luxury
Circular leadership: Ilaria Resta’s vision for Audemars Piguet
Audemars Piguet CEO Ilaria Resta is placing circular leadership at the heart of her transformation strategy – bringing a bold, human-centered approach to one of Switzerland’s most storied watch brands, blending tradition...
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The future of luxury trade shows is ‘smart’, but not in the digital sense
24 January 2022 • by Fabienne Lupo in luxury • 6 min read
The pandemic badly hit the ‘salons', the traditional way in which luxury brands do business, but don’t write them off yet. ...
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Three steps to execute an augmented retail strategy in the luxury goods industry
Distribution changes are calling for luxury brands to become more comfortable with digital. However, physical distribution remains relevant, so the focus should be on connecting customers’ online and offline journeys to help...
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