Luxury brands bags

Three paradoxes luxury brands face in the digital era

14 April 2022 • by Hannes Gurzki in Luxury • 6 min read

Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....

Continue reading

Latest

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
 
Read more 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
 
Sign up

You have 5 of 5 articles left to read.