Author

Will Butler-Adams

CEO of Brompton, an independent UK-based bicycle manufacturing company with more than 750 workers. He joined the company in 2002, aged 28, when it had around 40 employees. Since then, Brompton has become a global brand with over a million customers and turnover has increased from £2m to £100m.  

Latest publications

Five smarter questions

Five types of questions for better strategic decision-making 

19 April 2024 • by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux in Leadership • 3 min read

When facing uncertainty, effective leaders ask smart questions. But what does this mean? Through extensive research and collaboration with executives, we’ve identified five types of questions for better straategic decision-making. ...

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