Walk, don’t talk: How to survive culture warsÂ
Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...
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Philip Thomas
Philip Thomas is Chief Executive of Ascential plc, home to LIONS, WARC, Contagious, Acuity Pricing, and Money20/20. He is Chairman of both Cannes Lions – having been CEO of Lions Festivals for 10 years, between 2006-2016 – and Media Trust.Â
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Culture wars: Creating a ‘buzz’ without being branded a failureÂ
July 31, 2024 • by Philip Thomas in Creativity • 9 min read
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....