The dos and don’ts of Gen AI
Many companies try to use Gen AI as a hammer, looking for nails to hit – but if you don't know what problem you're solving, you're building the wrong solution. Here's how...
Author
Öykü Işık
Öykü Işık is Professor of Digital Strategy and Cybersecurity at IMD, where she leads the Cybersecurity Risk and Strategy program and co-directs the Generative AI for Business Sprint. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues.
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