José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
As AI continues to reshape industries, businesses must navigate the balance between automation and human contribution. This article explores how AI can drive sustainability while empowering both employers and employees through data...
AI can enhance sustainability reporting and help you deepen green efforts – but it also has an environmental impact of its own. Julia Binder and José Parra Moyano identify the four ‘hows’ of harnessing AI for enhanced...
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