Joep de Caluwé is an Executive MBA alumnus from IMD, and an international marketing executive who has driven business results at the intersection of technology and consumer insights across various industries.
Companies often fall into the trap of equating a cool-looking innovation lab with value-creating innovation output, investing in trendy office spaces, speaking in buzzwords, and hiring charismatic innovation leaders. However, these surface-level...
Innovation silos hinder corporate growth and adaptability. By integrating efforts by M&A, in-house innovation, and partnerships, companies can create a unified innovation ecosystem that maximizes resources, fosters collaboration, and drives impactful change...
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