How reverse positioning can provide a useful change of perspective
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
Christopher Barnes is Professor of Management and Evert McCabe Endowed Fellow at the Foster School of Business at the University of Washington, Seattle. His research is focused in three main areas: human sustainability in organizations focusing on sleep and sleep deprivation, behavioral ethics, and leadership.
12 September 2023 • by Frédéric Dalsace in Strategy • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
7 September 2023 • by Sophie Bacq, G. T. Lumpkin in Strategy • 5 min read
Civic wealth can be created through entrepreneurship, bringing together a variety of stakeholders and getting buy-in from communities....
6 September 2023 • by Cyril Flaig, Leo Legler in Strategy • 7 min read
Greater cross-generational dialogue can help make sure that decisions taken today don’t compromise the wellbeing of future generations....
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