How can a firm use its past to its advantage during a time of unrest?
The strategic use of the past in firms is more complex than previously thought, but also more powerful and could even boost innovation, according to new research....
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Alfredo De Massis
Alfredo De Massis is ranked as the most influential and productive author in the family business research field in the last decade in a recent bibliometric study. De Massis is an IMD Professor of Entrepreneurship and Family Business at IMD where he holds the Wild Group Chair on Family Business and works with other universities worldwide.
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Futurity, continuity and perseverance: the key assets in surviving adversity
January 4, 2023 • by Alfredo De Massis, Ivan Miroshnychenko in Audio articles • 7 min read
A certain type of family firm showed resilience in the worst months of the COVID-19 pandemic....
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