Sustainability in the hands of the CFO
For De Geyseleer, companies should regard sustainability as neither a reporting obligation nor a branding tool. Rather, she argues, they should see it principally as a driver of long-term value. In this sense, developing and launching sustainable products are essential to respond to market trends. “As a human being, I’m absolutely convinced we need to become a more sustainable company,” she says. “But as a CFO, it also has to make sense from a return perspective.”
Schindler’s approach reflects that logic. The company is piloting an elevator design that uses low carbon-emissions steel, which reduces carbon emissions for key components by up to 75% compared to conventional production (and therefore supports customers in reaching their emission reduction targets). De Geyseleer sees this as representing a fundamental shift in innovation objectives toward products that are more sustainable and, as a result, less environmentally damaging. And there is a clear commercial upside. Customers are advancing their own climate agendas and want suppliers who are aligned with their aims. Suppliers of more sustainable products and services, therefore, have a distinct competitive advantage, especially in markets with ageing infrastructure.
Efficiency gains support the case. Greater digital connectivity means preventive maintenance and fewer breakdowns. Fewer site visits reduce fuel use and carbon emissions. Through this lens, sustainability is a lever that improves customer service and enhances efficiency – two goals of all CFOs.
It’s one reason the Sustainability Office at Schindler reports to the CFO. De Geyseleer embeds environmental sustainability factors into decisions on capital, product and long-term competitiveness. For her, the emphasis is as much on action as it is reporting.