A marketing playbook for sustainable productsÂ
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...

July 30, 2026 • by Florian Hoos in Sustainability • 5 min read
Even as sustainability reporting rules are diluted, investors are using AI to turn nonfinancial disclosures and data into valuation insights. Florian Hoos examines what this means for CFOs and why companies cannot...
Continue readingMay 7, 2024 • by Goutam Challagalla, Frédéric Dalsace in Sustainability • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...
April 22, 2024 • by José Parra Moyano, Christine Legner, Konrad Schulte in Sustainability • 6 min read
Training and fine-tuning AI models requires troves of data, but storing and processing that data is financially and environmentally costly. Here are three ways to address the problem....
April 11, 2024 • by Knut Haanaes, Francisco Szekely in Sustainability • 6 min read
The link between missed carbon emissions targets and human rights was made this week as a group of Swiss women won a landmark case against their government. What does this mean for...
April 10, 2024 • by Tomoko Yokoi in Sustainability • 6 min read
Criticisms of artificial intelligence’s impact on sustainability are justified, says IMD’s Tomoko Yokoi, but there are important steps that technology companies can take to address the problem...
March 28, 2024 • by Dovev Lavie in Sustainability • 17 min read
Introducing a platform-based economic system that promotes prosocial behavior can help society overcome its greatest challenges....
March 28, 2024 • by Carlos Cordon in Sustainability • 7 min read
Organizations are facing increasingly demanding challenges, from soaring materials costs to new geopolitical risks and perpetual supply chain instability. New international rules add to the pressure, requiring companies to manage the Scope...
March 20, 2024 • by Marco Clemente, Christian Vögtlin in Sustainability • 7 min read
Being too ambitious with sustainability targets can lead to dire consequences. Here are five strategies for leaders to ensure success without risking reputational damage – or worse...
March 19, 2024 • by Benoit Leleux in Sustainability • 8 min read
Three lessons from a business that is pioneering an environmentally and socially sustainable approach to coconut farming....
February 26, 2024 • by Julia Binder, Michael R. Wade in Sustainability • 7 min read
From reducing greenhouse gas emissions to supporting sustainability objectives across value chains, digital technologies can promote sustainability by helping organizations visualize, scale, and improve processes. But in the business sector, the mechanisms...
February 21, 2024 • by Gerrit Sindermann in Sustainability • 7 min read
The financial sector has a crucial role to play in enabling the transition towards sustainable finance. So how can financial institutions establish themselves as drivers of the green transition rather than financers...
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