How do you escape the inside-out belief systems common across companies?
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking....

April 29, 2026 • by Jim Pulcrano, Katarina Barsoux in Strategy • 8 min read
Deeply held assumptions about what a successful founder looks like and the financial consequences of these biases have been exposed by recent research. ...
Continue readingJuly 3, 2021 • by Seán Meehan, Charlie Dawson in Strategy • 3 min read
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking....
July 1, 2021 • by Bettina Büchel in Strategy • 7 min read
Many companies struggle to transform because strategic initiatives are not properly adopted throughout their organizations. Here are five principles to help leaders drive sustainable adoption of strategic change initiatives....
June 30, 2021 • by Frederik Anseel in Strategy • 7 min read
A study sheds light on exactly how workplaces are changing during COVID-19, and the steps business leaders can take to ensure employees adapt effectively....
June 30, 2021 • by Seán Meehan, Charlie Dawson in Strategy • 2 min read
Do you know how to light the fire within your employees that drives them to seek change and innovation?...
June 17, 2021 • by Arturo Bris in Strategy • 6 min read
Why is the second largest economy only 16th in global competitiveness? Size and state dominance may still be partly to blame, but the People’s Republic is moving in the right direction, writes...
June 10, 2021 • by Robert Hooijberg, Michael D. Watkins in Strategy • 6 min read
Many businesses are mandating rigid approaches to returning to the office. Instead, leaders should focus on leveraging what we have learned about work through the pandemic and organize schedules and space around...
June 3, 2021 • by Marion Mulder, David Bach in Strategy • 5 min read
Equity, Inclusion & Diversity is a space in a constant state of evolution, says co-founder of Workplace Pride , the international platform for LGBTQ+ inclusion at work. Networks and resources are places...
June 1, 2021 • by Jerry Davis in Strategy • 6 min read
Ransomware for profit, the opioid scandal, and children enticed into vaping. We need to find a way to stop businesses preying on humanity, argues Jerry Davis...
May 12, 2021 • by Jim Pulcrano, Matthieu Manzoni in Strategy • 7 min read
Good fortune plays a part in launching a successful business idea, but curiosity and confidence are needed to take full advantage....
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