Strategy - IMD Business School - Page 24

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How reverse positioning can provide a useful change of perspective

September 12, 2023 • by Frédéric Dalsace in Strategy • 7 min read

Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition....

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Think local, act local

September 7, 2023 • by Sophie Bacq in Strategy • 5 min read

Civic wealth can be created through entrepreneurship, bringing together a variety of stakeholders and getting buy-in from communities....

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How can we make decision-making more future-oriented?

September 6, 2023 • by Cyril Flaig, Leo Legler in Strategy • 7 min read

Greater cross-generational dialogue can help make sure that decisions taken today don’t compromise the wellbeing of future generations....

In search of a bag with a tag – and more

September 5, 2023 • by Frédéric Dalsace in Strategy • 7 min read

Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....

Harnessing the metaverse: No strategy? No problem!

September 5, 2023 • by Goutam Challagalla in Strategy • 7 min read

CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to...

Reshaping the workspace: how to design your own optimal environment

September 4, 2023 • by Alyson Meister in Strategy • 6 min read

The space you work in can help you feel more at ease, more in flow, and more yourself – or it can get in the way of everything, including your productivity...

Unearthing the art of being competitive in a Chinese market

August 28, 2023 • by Mark J. Greeven in Strategy • 4 min read

New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...

How the UAE stays prepared for the future

August 25, 2023 • by Hischam El-Agamy in Strategy • 6 min read

Understanding how the UAE, with its iconic architecture and infrastructure, has encouraged a growth mindset is the first step to doing business here....

Why investors should look again at private equity

August 24, 2023 • by Michel Degosciu, Karl Schmedders in Strategy • 6 min read

Because of global macroeconomic concerns, funding for early-stage companies has slowed down. This makes it the perfect time to invest in private equity....

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Grownate: Making it easier for corporates and customers to do good

August 22, 2023 • by Jim Pulcrano in Strategy • 4 min read

Frustrated by the limitations of using technology to do good in the non-profit sector, Lotta Relander decided to found Grownate, a digital platform that helps corporates and brands connect with their customers...

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Why a price you can’t raise starts high