Are you caught in the insider trap?

Globalization isn’t dead, it’s transforming

June 26, 2023 • by Richard Baldwin in Strategy • 5 min read

The future of trade is intermediate services, says Professor of International Economics Richard Baldwin – and this is good news for workers in emerging markets...

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Materiality: from reporting requirement to strategic insight 

June 26, 2023 • by Julia Binder in Strategy • 6 min read

In the fifth of a series of practical guides for organizations on sustainability, Julia Binder, IMD’s Professor of Sustainable Innovation and Business Transformation, explains how to carry out a materiality assessment –...

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Generative AI: go ahead, but proceed with caution

June 22, 2023 • by Amit Joshi in Strategy • 6 min read

Now that the dust is starting to settle on the hype surrounding ChatGPT, how can executives leverage generative AI tools without overshooting or falling foul of the pitfalls?...

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The changing role of the data scientist – from astronaut to race-car driver

June 15, 2023 • by Amit Joshi, Magali Deloof , Henriëtte Hoving in Strategy • 7 min read

To unlock commercial value from their data, businesses have been scrambling to hire data scientists, who are in short supply. Could many of their skills and activities be commoditized?...

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Facts, transparency, and partnerships: building Nespresso into a responsible brand 

June 13, 2023 • by James Henderson in Strategy • 7 min read

Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs....

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Lessons from easyJet on how to make your startup take off 

June 13, 2023 • by Nirmalya Kumar in Strategy • 6 min read

More than 20-years after his best-selling case study on easyJet was first published, Nirmalya Kumar reflects on the decisions and actions that helped the startup grow into one of Europe’s leading low-cost...

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Why forcing people back to the office as the economy slows is misguided

June 9, 2023 • by Robert Hooijberg in Strategy • 6 min read

Employees are coming under increasing pressure to return to the office full time. But could organizations benefit from a more flexible approach?...

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Happy Families: The unifying force of philanthropy 

June 8, 2023 • by Malgorzata Smulowitz, Peter Vogel in Strategy • 9 min read

Philanthropy can have a powerful galvanizing effect on the broader family business ecosystem – but extracting the greatest benefit requires making trade-offs...

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Should you consider venture assets as an alternative investment?

June 2, 2023 • by Maik Meusel , Karl Schmedders, Maude Lavanchy in Strategy • 5 min read

Amid stock and bond market turbulence, a new asset category is catching the eye of investors. Maude Lavanchy, Maik Meusel and Karl Schmedders explain the opportunities and the risks....

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Leading decarbonization: business has a crucial role to play in tackling climate change 

May 31, 2023 • by Knut Haanaes in Strategy • 8 min read

Companies must step up action to cut emissions if a climate catastrophe is to be averted, and progress will accelerate as they realize that significant business advantages can be gained from decarbonization...

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