Close
    A sophisticated architectural mobile positioned in the right-hand third, composed of three distinct materials: a solid stone form, a cluster of smaller geometric objects, and a finely engineered metal framework

    How to build corporate advantage today

    August 27, 2026 • by Markus Menz in Consumer Goods • 9 min read

    Owning multiple businesses is not, by itself, a source of advantage. Corporate advantage arises only when a company’s corporate concept, business portfolio, and operating model are coherent....

    Continue reading

    Latest

    wistia-player[media-id='puhbn10b9x']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/puhbn10b9x/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }
    wistia-player[media-id='iptdf247kw']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/iptdf247kw/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }
    wistia-player[media-id='xwfr6j85p8']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/xwfr6j85p8/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }
    wistia-player[media-id='kaierbjb7g']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/kaierbjb7g/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }

    Learn Brain Circuits

    Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
     
    Read more 

    Explore Leadership

    What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
     
    Read more

    Join Membership

    Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
     
    Sign up

    Log in or register to enjoy the full experience

    Explore first person business intelligence from top minds curated for a global executive audience

    Get trial accessRegister NowSign in