5 books to reframe how you think this summer
Five books for your summer reading list — recommended by IMD professors — to change how you think, from asking better questions to unlocking the creative process. ...
Author
Yoshinori Fujikawa
Yoshi Fujikawa is Affiliate Professor of Strategy and Marketing. His research and teaching focus on the intersection of strategy, marketing, and service management, reframing service not as an industry sector, but as a fundamental logic of value creation and value capture across industries. His work highlights the leadership challenge of shifting lenses from firm-centric, one-way models of value creation toward more collaborative co-creation with customers and stakeholders, particularly in ecosystems shaped by digital platforms and AI.
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