Marketing in the metaverse: time to explore, experiment and learn
As the metaverse expands its business reach and gets hold of the public consciousness, how should CMOs position themselves to make the most of its exciting opportunities?...
3 May 2024 ⢠by Howard H. Yu in Innovation ⢠7 min read ⢠Audio available
As GenAI captures the worldâs imagination, executives should remember that it takes time to create a future-proof company....
Continue reading25 August 2022 ⢠by Howard H. Yu in Innovation ⢠7 min read
As the metaverse expands its business reach and gets hold of the public consciousness, how should CMOs position themselves to make the most of its exciting opportunities?...
18 August 2022 ⢠by Robert Hooijberg in Innovation ⢠6 min read
Hybrid working is all the rage, but it is not yet right for everyone. Some organizations are struggling to establish models that spark the chemistry that can only happen in the workplace....
17 August 2022 ⢠by Jim Pulcrano in Innovation ⢠9 min read
Most startups will fail, but a few will achieve extraordinary scale. While thereâs no silver bullet, being humble, identifying key metrics, and partnering with anchor customers are some of the traits that...
16 August 2022 ⢠by Cyril Bouquet, Michael R. Wade, Jean-Louis Barsoux in Innovation ⢠2 min read
For business leaders who seek the holy grail of innovation there is good news on the horizon: introducing the ALIEN framework â an innovative way of thinking that can be taught and...
8 August 2022 ⢠by Bettina Bßchel in Innovation ⢠9 min read
50% of initiatives fall into the category of ceremonial adoption, rather than the desired active adoption â successful implementation of the functional benefits and commitment to change....
28 July 2022 ⢠by Piers Clinton-Tarestad, Justin Ging, Denise Ruffner in Innovation ⢠6 min read
Quantum computing could arrive sooner than many leaders expect. They need to start laying the groundwork now. ...
18 July 2022 in Innovation ⢠7 min read
Research reveals insurers can use fairness criteria alongside AI to minimize bias and discrimination risks. ...
13 July 2022 ⢠by Ralf W. Seifert, Richard Markoff in Innovation ⢠5 min read
French beauty company LâOrĂŠal first embarked on its digital transformation journey more than a decade ago. Today, it provides an excellent case study of effective, successful digital transformation....
6 July 2022 ⢠by Howard H. Yu in Innovation ⢠7 min read
The urge to return to business-as-usual must be resisted. Commitment to change and innovation is more important than ever, explain Howard Yu and his colleagues at IMDâs Center for Future Readiness...
17 June 2022 ⢠by Michael R. Wade, Massimo Marcolivio in Innovation ⢠11 min read
Digital transformation initiatives often fail because they lack clear objectives. Michael Wade and Massimo Marcolivio explain how to communicate the âgood numbersâ. ...
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