Why your personal brand matters
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...

February 19, 2026 • by Michael D. Watkins in Brain Circuits • 3 min read
As AI reshapes business operations, your leadership development efforts must focus on enabling humans to continue to add distinctive value. Michael D. Watkins explains how to use the 75/25% rule to guide...
Continue readingFebruary 18, 2026 • by Cindy Wolpert in Brain Circuits • 3 min read
How people engage with you is shaped by your brand. If you are known to be reasonable, pragmatic, and strategic, they will want to work with or for you. But if you...
February 17, 2026 • by Stefan Michel in Brain Circuits • 4 min read
Many of us still equate gaming with dudes playing video games like Grand Theft Auto in a basement. In fact, as Bastian Bergmann told Stefan Michel in a recent I by IMD Book...
February 12, 2026 • by Francesca-Giulia Mereu in Brain Circuits • 3 min read
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...
February 11, 2026 • by Stefan Michel in Brain Circuits • 3 min read
Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....
February 10, 2026 • by Susanne May in Brain Circuits • 3 min read
Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era....
February 5, 2026 • by Michael D. Watkins in Brain Circuits • 3 min read
AI can do plenty in terms of learning and skills development – but educators and talent leaders also need to understand what AI tools should not be used for. ...
February 4, 2026 • by Philip Thomas in Brain Circuits • 3 min read
Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...
February 3, 2026 • by Brenda Steinberg in Brain Circuits • 3 min read
If you’re known as a solid executor and a safe pair of hands but can’t see an exciting  future for yourself in the organization, you may be overly risk-averse. Answer the questions below to see if this applies to you and check out...
January 29, 2026 • by Heather Cairns-Lee, Eugene Sadler-Smith in Brain Circuits • 3 min read
Being able to use your gut instinct remains vital for effective decision-making in a data-driven world. Here’s how to use and develop your “sixth sense”....
January 28, 2026 • by Alyson Meister in Brain Circuits • 2 min read
Progressing to senior leadership begins by upgrading your mindset. Here’s how to get started. ...
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