How to get ahead in the AI cybersecurity arms race
AI is reshaping cybersecurity, arming both hackers and defenders. Learn how to stay ahead in the fast-evolving AI cybersecurity arms race....
Artificial Intelligence
How Swarovski used GenAI at scale to generate real profit
The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...
Continue readingLatest
Share
Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand
As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....
The AI reskilling paradox: Slow down to get there fasterÂ
The biggest risk isn’t that AI under‑delivers. It’s that organizations overreact or underreact. Here we unpack the four zones of AI readiness and explain why building sandboxes is the best way forward....
Audio available
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Â
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Â
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
Â