Trust and transparency: Building a media brand for the TikTok generation
Hugo Travers built a 20M-strong news audience by prioritizing accessibility, trust, and transparency, offering leadership lessons for the digital age....
Artificial Intelligence
How Swarovski used GenAI at scale to generate real profit
The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...
Continue readingLatest
Share
Building the brain vs. wiring the body: Why your AI strategy is obsolete
To unlock true competitive advantage, leaders must learn to integrate the refined intelligence of American AI models with the coordinating power of China. Howard Yu explains why most Western companies are on...
Audio available
Publicis Sapient on AI: A three-step guide to psychological safety
While it is normal to be nervous about AI, organizations must create a psychologically safe environment in which their employees can innovate and experiment, says Publicis Sapient’s Kameshwari Rao ...
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.