
If you don’t know, say so: A self-check for leaders
Leaders are under pressure to project certainty and to know all the answers. Answer the following questions honestly, then check out the reasons why, if you don’t know the answer, it’s often...

by Arturo Bris Published December 16, 2021 in Brain Circuits • 2 min read
In an increasingly competitive world, firms are constantly seeking new ways to grow and remain profitable. We attribute the success of companies (relative to similar firms in the same industry and country) to decisions taken “by the firm” and do so based on the supposition that these are frequently determined by leadership skills.
On the other side of the coin, corporate failures have become tantamount to leadership failures. This all explains why companies spend millions developing their leadership teams, making sure that they select the right individuals to manage the business, and paying high salaries to top executives to ensure that they retain the best talent.
The dominant belief is that there is a significant relationship between CEOs and performance. As such, corporate underperformance and failure are usually laid at the door of “bad leaders”.
The impact of leaders is contingent upon how we decide to define “impact”. If impact is team cohesion, worker motivation, or employee satisfaction, it is easy to find ways for leaders to be “impactful”.
However, this is not the reason why boards spend millions of dollars hiring the best senior executives. Shareholders and customers understand impact to mean the ability of leaders to create and capture value: to increase revenues, market share, profitability and – ultimately – stock price performance.
What do you think makes senior executives impactful? Take a minute or two to jot down some ideas before reading on.
Our research has shown that, besides having an outstanding ability to manage their teams, the most valuable executives are:
Good leaders are those who master the external drivers of a company’s performance: macroeconomic cycles, regulatory trends, globalization and pandemics included.- Arturo Bris
Take every opportunity to ask yourself as a senior executive, your board of directors, your shareholders, your customers and your employees the following 3 questions:
How else do you see adding value as a leader? Feel free to use the Comments section below.
The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers (New York: Free Press) by Phil Rosenzweig

Professor of Finance at IMD
Arturo Bris is Douglas Geertz IMEDE 1988 Professor in Geopolitics and Business and Professor of Finance at IMD. Since January 2014, he has led the world-renowned IMD World Competitiveness Center. At IMD, Bris directs the Boards and Risks program and Blockchain and the Future of Finance program. He also previously directed the flagship Advanced Strategic Management program between 2009 and 2013.

4 hours ago • by Howard H. Yu in Brain Circuits
Leaders are under pressure to project certainty and to know all the answers. Answer the following questions honestly, then check out the reasons why, if you don’t know the answer, it’s often...

November 18, 2025 • by Eric Quintane in Brain Circuits
The most resilient and innovative organizations work fluidly across internal boundaries, but many managers are resistant to their reports connecting with people outside their team. Answer the questions below to check whether...

November 13, 2025 • by Peter J. Meyers in Brain Circuits
Soulless management talk disengages teams. Use authentic, thoughtful language to inspire connection, motivation, and purpose in your leadership....

November 12, 2025 • by Ginka Toegel, Jean-Louis Barsoux in Brain Circuits
Most managers like to think they act the same toward all their team members, but research says otherwise. Take the test below to check if you’re unconsciously playing favorites, and check out...
Explore first person business intelligence from top minds curated for a global executive audience