
How to scale your AI use cases: A checklist
The business case for AI is realized when the application is scaled, not in the use cases of the pilot phase. Use the checklist below at the outset to ensure the transition...

Published October 25, 2022 in Brain Circuits • 4 min read
Have you ever looked out your window and watched as the squirrels scampered around, collecting their goods for the winter? Now, consider if you have ever seen a human at work that reminds you of our furry friends. While the squirrels are doing what they are meant to do, it seems a bit absurd to imagine people like this. But you can probably picture someone… Is it you?
In our world of busyness, we often consider doing a lot and moving fast to be an effective approach to reach our KPIs. We picture ourselves like cheetahs, hunting at 110km/h, fully focused on the impala. Often, however, our behavior looks more like Scrat the Squirrel from the children’s movie Ice Age: frantic and fretting to catch the ever-elusive acorn, while using a lot more energy than needed. If you aren’t familiar with Scrat, just watch this (it’s okay, adults are allowed to laugh at these things too). As a matter of fact, for today’s exercise watch it now. One of the first things you need to do, in order to not look like this, is learn how to slow down, stop taking everything so seriously and relax. Are you able to do that, or are you too busy being busy?
I call this condition: “scratting”.
It is not a terminal condition for your career, although, if left untreated, it can undermine both your performance and your well-being. Trust me, I was born with it: I rushed around to reach one goal after the other, and despite successful outcomes, I felt drained and tired. Luckily, I self-diagnosed it and now I only suffer from occasional spells.
Common signs you are scratting
More than 20 years as a coach has reassured me that we all occasionally go into this disconnected, hyper-active, hyper-aroused state when we are passionate and care about the results.
You may have signals of your own. Think about it – what are your unique signs?
Mine are a strong urge to do “something” and a remarkable loss of my sense of humor and perspective. I become a “She-Terminator” with a clear mission… Without a focused brain to accomplish it.
When you notice more than two signs it is time to act, before these compound like snowflakes into an avalanche.
Here the key shortcuts to prevent scratting and get back to a more productive state:
Assess where you are on the Scrat Continuum
Scattered Scrat ………..…………………………………………………………….………My Productive Self
When you feel that you are spinning out of control, visualize this continuum and ask yourself “Where am I now on this line?” If you notice more than two signs, and are heading to the left, apply the techniques below.
Soothe your physiology
Our physiology (objective physical signs) shapes our psychology (how well we feel and think). Since scratting is an ungrounded, hyper-aroused and scattered state, to redirect our energy, we need to sloooooow down. Try these techniques:
I insist on ‘a bit’ so the changes are subtle, and you still feel like yourself, rather than your slow-motion clone.
You might wonder “What if I go into ‘sloth mode’ instead and retreat into immobility when under pressure?” Watch out for the next brain circuit: the sloth’s wisdom is on its way!
Further reading:
There’s a Name for the Blah You’re Feeling: It’s Called Languishing by Adam Grant (The New York Times)

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