Case Study

Driving innovation (B): The rebound

4 pages
December 2007
Reference: IMD-3-1868

By focusing on continual improvement of its core capabilities, CarMax successfully fought off Wayne Huizenga and began almost a decade of explosive growth. They are now worth significantly more than their parent, Circuit City. They are a particularly good example of a company that gets tremendous advantage from its IT capabilities.

Learning Objective

This case can be used as an example of business model innovation, as an example of a company leveraging its distinctive capabilities in new markets, and as an example of strategic use of IT.

Keywords
Information Technology, Automotive, Retail, Services
Settings
United States of America
1999-2006
Type
Field Research
Copyright
© 2007
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics