Case Study

Driving innovation (B): The rebound

4 pages
December 2007
Reference: IMD-3-1868

By focusing on continual improvement of its core capabilities, CarMax successfully fought off Wayne Huizenga and began almost a decade of explosive growth. They are now worth significantly more than their parent, Circuit City. They are a particularly good example of a company that gets tremendous advantage from its IT capabilities.

Learning Objective

This case can be used as an example of business model innovation, as an example of a company leveraging its distinctive capabilities in new markets, and as an example of strategic use of IT.

Information Technology, Automotive, Retail, Services
United States of America
Field Research
© 2007
Available Languages
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