The C-case describes Jörgen Centerman’s vision and strategy for ABB viz. to turn the company from a product-centric to a customer-centric, solutions-based organization. Like his predecessor Lindahl, Centerman changed the structure of the businesses and his executive team. There are a number of interesting discussion points. For instance, why did Centerman change ABB’s structure? Evaluate the feasibility and impact of this change on ABB.
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications