Case Study

ABB (C): The Centerman era (2001-2002)

6 pages
October 2003
Reference: IMD-3-1243

The C-case describes Jörgen Centerman’s vision and strategy for ABB viz. to turn the company from a product-centric to a customer-centric, solutions-based organization. Like his predecessor Lindahl, Centerman changed the structure of the businesses and his executive team. There are a number of interesting discussion points. For instance, why did Centerman change ABB’s structure? Evaluate the feasibility and impact of this change on ABB.

Field Research
© 2003
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