Case Study

ABB (B): The Lindhal era (1997-2001)

7 pages
October 2003
Reference: IMD-3-1242

The B case explores the vision and strategy of the new CEO, Göran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge-based company. To accomplish this, Lindahl wrought sweeping changes at ABB. Was this the right shift for ABB? Were the changes effective in realizing this new vision for ABB?

Field Research
© 2003
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Teaching note, Video
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