ABB (B): The Lindhal era (1997-2001)
The B case explores the vision and strategy of the new CEO, Göran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge-based company. To accomplish this, Lindahl wrought sweeping changes at ABB. Was this the right shift for ABB? Were the changes effective in realizing this new vision for ABB?
1996
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Nagoya Aichi, Japan 460-0003
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