
Stop developing an obsolete AI strategy part 2: Enterprise risk
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Dorotea Brandin Published March 31, 2026 in Brain Circuits • 3 min read
Meeting frequency has increased dramatically in recent years. Research shows some startling statistics:
In many organizations, the communication landscape is now a dense mix of back-to-back virtual meetings, overflowing email inboxes, and an ever-expanding number of constantly pinging messaging platforms – each with its own norms, rhythms, and expectations. Meetings have become the default communication channel.
Leaders struggle to find time to reflect, prepare, and make thoughtful strategic decisions. Contributors feel constant pressure as real work gets squeezed between calls. Attention is fragmented, and energy drains. A paradox emerges: the purpose of meetings is to create alignment and connection, yet when overused, they result in “unpresence”: people are there, but not fully present.
The Remote Communication Matrix (RCM) offers a practical way to escape meeting madness. Instead of defaulting to meetings, consider two key questions:
What is the most appropriate channel for this communication?
What level of interaction does it really require?
Three distinct choices emerge:
1. Information → asynchronous
If the goal is to share updates, documents, or context, a meeting is rarely needed. Written updates, shared documents, or short voice/video messages allow people to absorb information in their own time, protecting time and attention.
2. Clarification → quick interaction
If something simply needs clarifying, a message or brief call is often enough.
What might have taken 30 minutes can frequently be done in five.
3. Collective thinking → meetings
Meetings are most valuable when people need to think together: exploring complexity, making decisions, solving problems, or strengthening relationships. Used this way, meetings regain their purpose – and their energy.
Before choosing the channel, ask:
Why am I communicating?
Inform, align, decide, or build trust?
What is essential?
What must be absolutely clear?
Who is this for?
What do they need – clarity, reassurance, involvement?
How much interaction is required?
Information, quick exchange, or real dialogue?
Which channel fits best?
Email, message, document, voice note, or meeting?
When is the right moment?
Does the timing support attention and respect constraints?
Use the RCM table to decide which channel to use. This takes minutes – but saves hours.

(Click here to access a printable large-format copy.)
In remote and hybrid work, the challenge is no longer to communicate more: it is to communicate more consciously. When the channel matches the intention, clarity increases and fewer meetings appear on the calendar – but the ones that remain become more focused, more engaging, and more useful. People regain time to think, work becomes more intentional, and decisions become clearer.

Executive coach
Dorotea Brandin is the founder of BEYOND f2fÔ and an executive coach with over 20 years of experience, including a decade in Singapore, giving her a sharp eye for cultural calibration in global leadership. A former theatre actress, she brings deep insight into leadership presence and relational dynamics. With her support, leaders reconnect to their core values and strengthen their emotional intelligent communication. She is the author of Connect with Heart, a guide to cultivating trust and human connection in today’s remote and hybrid working world.

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